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Four Easy Ways Your Agents Can Secure More Direct Voice Bookings From Channel-Surfing Guests
Sure, OTAs are a good tool for finding new guests, but direct bookings reduce distribution costs and increase your guests’ loyalty to your brand. Many guests call directly to compare rates or to ask questions that only an on-location expert can answer, so they present themselves as “Just calling to double-check a rate…” or having “Just a quick question about what I see in these pictures I see online…” By engaging such callers in personalized conversations and email exchanges, it is often possible to convince them to book directly, even if the rate is required to be “in parity” by the channel partner. This webcast covers:


- How to encourage those who are surfing online to call directly.

- Turning the “I’m just checking rates” question into a conversation.

- Positioning yourself as a local area expert.

- Explaining the benefits of booking directly right now, vs. going back online.

Oct 20, 2020 11:00 AM in Central Time (US and Canada)

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